How to Prepare for Creating a WordPress Website: 9 Steps to Success

Building a website is like organizing a wedding: if you want everything to go perfectly, you need to prepare! The better you work out the details, the easier it will be for your developer to bring your idea to life. In this article, you’ll find 9 simple steps to get ready and avoid common mistakes.

Step ONE

Understand Why You Need a Website

Ask yourself this question: what problem will your website solve for your business?

  • Selling products or services?
  • Attracting new clients?
  • Developing a personal brand or running a blog?

Example: If you’re launching an online store, you’ll need features like a shopping cart and payment integration. If it’s a blog, focus on navigation and article presentation.

Mistake: “I just want a website.” This approach often results in a site that looks nice but doesn’t work effectively.

Step TWO

Know Your Audience

Your website should appeal not just to you, but to your customers. Define your audience:

  • Who are your customers?
  • What are their needs, problems, and interests?
  • How can your website solve these issues?

Tip: If your target audience is young moms, consider a light design with intuitive navigation. For a business audience, opt for a more professional look.

Mistake: Creating a website “for everyone.” There’s no such thing as a one-size-fits-all solution.

Step THREE

List the Features You Need

Think about the functionalities your website must have. Here are some ideas:

  • A contact form.
  • A blog for publishing content.
  • Online payment options.

Pro Tip: Divide your list into “essential” and “nice-to-have” features. For example, a shopping cart is essential, while a logo animation is just a bonus.

Mistake: “I want everything at once!” This can lead to budget overruns and unnecessary complexity.

Step FOUR

Prepare Your Content

Content is the heart of your website. Plan ahead:

  • What texts do you need? Product descriptions, service pages, blog posts?
  • What images or videos will you use?

Tip: If you don’t have content yet, discuss this with your developer. They may recommend a copywriter or designer to help.

Mistake: “We’ll handle the content later.” Without texts and images, your website will feel empty.

Step FIVE

Set a Budget

A website is an investment. Determine how much you’re ready to spend and share this with your developer.

Example: An online store typically requires a larger budget because of the additional features like payment systems and inventory management.

Mistake: Expecting a quality website for €100. That’s either a myth or a disappointment waiting to happen.

Step SIX

Define the Style and Design

Your website is the face of your business. Decide on the following:

  • What colors and fonts do you like?
  • Are there any websites that inspire you?

Tip: Share 3–5 examples with your developer to give them a clear idea of your preferences.

Mistake: “Make it look nice, and we’ll figure out the rest.” The more specific you are, the better the results will be.

Step SEVEN

Choose a Domain and Hosting

A domain is your website’s address, and hosting is its “home.” For example:

  • Domain: mybusiness.com
  • Hosting: The platform where your website is stored.

Pro Tip: If you’re unsure which options to choose, ask your developer for advice.

Mistake: Picking the cheapest hosting option. This can result in slow load times and reliability issues.

Step EIGHT

Plan for the Future

A website is never “finished”; it grows and evolves. Think ahead:

  • Who will update the content?
  • Will you need new features in the future (e.g., a blog or e-commerce functionality)?

Tip: Discuss your website’s long-term development with your developer to avoid costly updates later.

Mistake: “Let’s build the site first and worry about the future later.” Planning saves time and money.

Step NINE

Be Ready to Collaborate with Your Developer

Gather all the necessary information before starting:

  • Your website’s purpose and target audience.
  • A list of features and design examples.
  • Your budget and timeline.

Pro Tip: The more details you provide, the faster your developer can create a solution that fits your needs.

Mistake: “Just make it like my competitor’s website.” Every business is unique and deserves a tailored approach.

Conclusion

Building a website is a team effort. The better prepared you are, the smoother the process will be. By following these 9 steps, you’ll get a website that becomes a true business asset.

Ready to start? Submit your request, and together we’ll create a website that works for your success!

© 2025 Olena Soinikova